I recently set up a cosmetics company. I had the product, the manpower, and the space, but something was missing which was the company brand. I had a lot of market dominance but I didn't know how to create a brand from scratch. I did a lot of research on this and got in touch with some friends, and the best option I found was about hiring a branded content agency.I contacted the company and they gave me a series of steps to follow these steps were as follows: Research your target audience and your competitors:Search search engines for your product or service and analyze the direct and indirect competitors that appear.Talk to potential future customers and ask which brands they buy from in your space.Do it and get an idea of how your customers would browse and buy products. Choose your focus and personalityIt's important to find your focus and let it guide your brand. The best way to find your focus is to have a positioning statement, choose words that associate with your brand, and what metaphors relate to your brand. Choose your company nameAs a business owner, your business name is one of the first big commitments. This will include your brand logo, your domain, your marketing, and your trademark registration. choose a sloganA good slogan is very interesting because it will affect how people will see your brand and how they will associate the brand compared to competitors. Choose your brand lookAfter choosing a name, you will need to define your brand design, and how you will visually represent your brand, i.e. the font colors and fonts. Create your brand logo Apply your brand throughout your businessYou must make it clear to the company and the market why the company exists, how the company contributes to the world, and what motivated me to start my business. All these steps can be difficult for almost anyone starting a business and that's why the branded content agency can be very important.